The Spirit of Olympia
Commemoration of the 1984 Women’s Olympic Marathon Trials
How the West Was Won
The upset took place before
the race began:
Olympia 22 – New York City
Olympia was a dark horse if
ever there was one.
Laurel James, who conceived
of the idea of an Olympia, WA, bid for the 1984 US Women’s Olympic Trials
Marathon, says the most commonly asked question at the ’82 Athletics Congress
Trials bid meeting in Philadelphia was:
People knew where the other
finalists were: New York (Fred Lebow, the New York Road Runners Club, the New
York City Marathon), Buffalo (which had already been awarded the US men’s
marathon trials), Los Angeles (which had been awarded ‘84’s biggest meet of
all), and Kansas City. Each of these bids - but not Olympia’s - was supported
by Avon, the then-dominant sponsor of US women’s road running events.
Laurel James, a single mother
of five sons, had first approached the directors of the Capital City Marathon
with the idea of hosting the Trials.
“They were stunned,”
They were even more stunned
when James told them the bid deadline was only weeks away.
Olympia pulled out all the
stops. James’s oldest son, 29-year-old Brent, put together a three-projector
multi-media presentation, which US Senator Slade Gorton narrated in person. A
hospitality suite featured the best of the Northwest, including oysters,
cheese, thirty pounds of smoked salmon, three cases of apples, and even a
Douglas Fir. They also brought Olympia beer.
“One of our biggest
challenges was getting the beer out of the airport!” said James. She continued,
“They announced it that day. We got the bid and now we had to get to work.”
Originally scheduled for
Mother’s Day, Sunday, May 13, 1984, the race was moved to the 12th after
Brent James, who became the Trials Executive Director, convinced ABC TV Sports
to cover it. ABC came to realize the importance of this race and put legendary
director Craig Janoff in charge.
It was only fitting that this
historic race - to qualify three for the first women’s Olympic marathon - was
awarded to a city named “Olympia.”
The West Was Won by
The Spirit of Olympia
It is estimated that Olympia
had 4,000-4,700 volunteers. They had everything covered, from individually
embroidered pillow cases for each of the competitors to marshalls stationed in
every driveway along the race course. The pillowcases were donated by two local
JC Penney stores. Four additional stores donated the embroidery floss, and all
the pillowcases were embroidered by volunteers.
Elementary school kids made
posters for each athlete’s dorm room, and former world record holder Bobbi
Gibbs made the trophies for the three qualifiers. The Bower family of Olympia
owned an oyster bed and sponsored an oyster and salmon bake.
Businesses and individuals
could sponsor an athlete for $1,000. Joan Benoit was sponsored by the
Fredrick Hansen Paint Company, Lisa Larsen by the Thurston County Recreational
Vehicle Park, Marty Cooksey by the Vance Tyee Motor Inn, local high school
legend Gail Volk by Pacific Northwest Bank, and Jane Wipf by Seattle developer
Martin Selig (who also gave the association free office space in downtown
Seattle – an enormous savings). Through these sponsorships, every athlete had
her airfare paid.
Nike, not yet a major player
in the sponsorship game, sponsored a mile marker for $5,000.00. Timber
giant Weyerhaeuser and girls advocacy group Zonta co-sponsored a pancake
breakfast, odd bedfellows united in common cause. The USS Marvin Shields docked
at the Port of Olympia for tours during marathon weekend. Larry Nielsen, the
first American to summit Everest without the aid of supplemental oxygen, gave a
Gretchen Christopher of the
Fleetwoods performed, and she wrote an anthem for the Trials: “Women Can Do.”
Even trash bags were emblazoned with the Trials logo, and volunteers were
instructed on race day that their duties were not complete until the course was
In kind donations were so
extensive that Board Chair Darlene Hickman estimated they reduced the original
cash budget of $1,000,000 to less than half that.
Sign of the times: the
athlete guidebook said, “Pay phones are available in the lobby and on each
floor of Barau Hall.”
Where was Barau Hall?
On the campus of St. Martin’s
College in nearby Lacey.
Why were the dorm rooms
available to the runners?
St. Martin’s started and
ended school a month early to make the campus available for the Marathon
A cartoon in the May 6, 1984,
Olympian, shows two women contestants. One says to the other, “They sure went
to a lot of trouble for our marathon here, didn’t they?”
Her compatriot replies, “I’ll
say. I don’t think I’ve ever run on a red carpet before!”
The West Was Won by
Tough, Resilient, Determined Women
1. Joan Benoit (ME) 2:31:04
2. Julie Brown (OR) 2:31:41
3. Julie Isphording (OH)
Joan Benoit’s pre-Trials
trials are indeed the stuff of legend. While training two months before the
race, the heavy favorite suffered the first major injury of her career. After
seeking a variety of therapies, she had arthroscopic surgery 17 days before
race day. While it was very successful, she returned to intensive training too
soon and, overcompensating for her right knee, strained her left hamstring.
It was treated with an early
version of electrical stimulation (by none other than Jack Scott, who had
achieved a sort of infamy by sheltering Patty Hearst during her kidnapping),
and by May 12 Benoit was nervous but ready to race.
She ran a classic Benoit
strategy and led by 6 seconds at the halfway mark, 38 at sixteen miles, and 68
seconds at twenty.
Pedal to the medal works
Julie Brown, meanwhile, ran
to make the team, and in a carefully plotted and executed race, did exactly
that. Overshadowed by the drama surrounding Benoit, Brown’s brilliant race
often does not receive the full credit it so richly deserves.
The surprise of the day was
Julie Isphording’s race to third. Ipshording, who was rated a dark horse by
virtually every observer but herself, was 23rd at the half. She
harbored her reserves and moved up gradually until she burst forth with a 5:16
twenty-fifth mile. She later said she did not know she was 3rd until
half a mile to go.
Odds are her exuberant smile
hasn’t left her yet.
I have always thought that
Benoit won the ’84 Olympic gold medal at Boston in ’83 and at the Trials in
‘84. The day before Boston, Grete Waitz set the world record in London.
Benoit’s nearly three minute dismantling of that record one day after it was set
by her most prominent rival struck fear in the hearts of her competitors. For
her then to win the Olympic Trials 17 days after knee surgery made her seem
There was odd geopolitical
timing to the Olympia race. The Soviet Union announced four days before that it
would boycott the Los Angeles Olympics. Trials competitors agreed, however,
that their focus was on Norway, not Russia: on Grete Waitz and Ingrid
Kristiansen, who would finish 2nd and 4th in Los Angeles.
Benoit won her Olympic gold
medal in 2:24:52. Her compatriots struggled that day as Julie Brown finished
36th in 2:47:33 while Isphording had to drop out.
While much was rightly
celebrated about the addition of the women’s marathon to the Olympic Games,
there was not yet complete equality in the distance offerings. The women’s
Olympic track events still stopped 3,000m in 1984 – no 5k or 10k – before
jumping to the marathon. The 10k was added in ’88, and the 3k became the 5k in
’96. There is still one inequality left, as women have only the 20k race walk
while men have Olympic opportunities at 50k as well as 20k.
The West Was Won by
Three American record holders
ran in this race. Joan Benoit held the world and American record at 2:22:43
from her magnificent ’83 Boston, a mixed gender race. For a single gender race,
none other than Julie Brown was the American record holder at 2:26:26.
The third American record
holder was Seattle’s Gail Volk. She became the first US high school runner to
break 2:40 when she set the national high school record of 2:39:48 as a high
school senior. She entered the Trials race as the record holder but did not
finish that way. Six minutes and forty-five seconds before she crossed the
finish line she was succeeded as national record holder by 16 year old Cathy
Schiro of New Hampshire. Schiro finished 9th in 2:34:24, a
national high school and US junior record that stands to this day – and a world
junior record at the time.
Of finishing a non-qualifying
fourth at age 23, Lisa Larsen, a former swimming champion, said, “It’s not the
end of the world. I’m young enough and I haven’t been at this a long time.
There’s still ’88 and ’92.” She became the only US marathoner to finish fourth
in three consecutive Olympic Trials. Nonetheless, Larsen, Boston champ in ’85,
now holds the distinction of having been the ‘last’ American woman to win that
Gabrielle Andersen of Sun
Valley, ID, who had dual US/Swiss citizenship, was originally entered to run
but withdrew to run for her native Switzerland. As a Swiss Olympian – Gabrielle
Andersen-Scheiss – the two time winner of the Seattle Marathon gained lasting
fame when she staggered into the Los Angeles Coliseum and limped to the finish
line, dehydrated to the point of near collapse. This generated energetic debate
about whether or not she should have been pulled from the race.
Nothing captures the spirit
of Olympia’s magical day better than this letter to The Olympian from
Michele H. Davis of St. Paul, Minnesota. She, along with Leatrice Hayer of
Greenfield, Massachusetts, finished last and second to last, respectively. They
had something distinctive in common:
“This letter is to the people
of Olympia and all the wonderful volunteers who helped with the Women’s
Marathon Trials on May 12. As a participant in the marathon, I would like to
thank all the people who put so much time and effort into making the whole experience
a great one for us. Every little detail you thought of was appreciated. I
was the very last finisher in an unofficial time of four hours and one minute.
It was a personal challenge for me, being six months pregnant, to finish the
marathon. To my amazement and my delight, you the people of Olympia, supported
It was a moving experience
for me to come so far behind the rest of the runners and have so many of you
still waiting along the streets to cheer me on. I will never forget May 12,
1984, as long as I live. Thank you all so much.”
Voluminous thanks to my
longtime friend, Laurel James, legendary founder of Seattle’s Super Jock ‘n’
Jill running store (I shopped there the day it opened over 38 years ago) who
made her voluminous files and immaculate binders available to me.
The Olympian of Olympia, WA, whose coverage before as well as
after the event was definitive. Multiple writers deserve credit, including
Roger Underwood, Abby Haight, and Bill Lindstrom.
Jim Whiting, former editor of
Northwest Runner, for his work in the Trials media packet.
Jeff Baker of the Oregonian
and Blaine Newnham of the Seattle Times.
Trials Communications and
Media Director Jeanne McKnight, whose nugget-filled press releases are, to this
day, a treasure trove of valuable information about this landmark event.